Step 01
Map the week.
Meetings, kids, travel, stress, energy. The plan is built around it, not against it.
312clients coached
91%still training after 12 months
4.9★average across 117 reviews
20mweekly check-in. That's it.
— The system
Four moves. Run on a 90-day loop.
Most plans collapse because they ask you to live a different life. We start with the week you actually have and build the minimum effective system around it.
Step 02
Pick three habits.
One movement habit. One fuel habit. One recovery habit. Nothing else until these run.
Step 03
Run the week.
You execute with full visibility. We watch the data, you live the life, and we adjust weekly.
Step 04
Re-program quarterly.
New season, new plan. Strength tests, bloodwork if you want it, and an honest review.
— A sample week
~5 hours. Three sessions. Nothing heroic.
Most clients train three times a week, walk most days, and spend the rest recovering. The plan is engineered to survive a hard week at work.
Total: 5h 10mAll adjustable ↻
MonTueWedThuFriSatSun6 AM
Strength A
Strength B
Strength C
Long walk
12 PMWalk 30m
Walk 30m
6 PMMobility
Mobility
Hike
Rest
— Your coach
One coach. Yours. All the way through.
You don't get a different trainer every quarter. You get one coach who learns you — your work, your stress, your knees, your in-laws — and refines the system every week.
NSCA-CSCSStrength & conditioning
PN-2Precision Nutrition
FMS-2Functional Movement
RD on staffRegistered dietitian
— Results
What clients say after a year.
★★★★★
“I lost 28 lb and stopped thinking about food. The plan got smaller as I got stronger.”
★★★★★
“First program I haven't quit. The Sunday call is what holds it together.”
★★★★★
“I travel three weeks a month. They build that into the plan instead of pretending it doesn't exist.”
★★★★★
“Strongest I've ever been at 47. Didn't think that sentence was on the table.”
— Pricing
Pick a depth. We do the rest.
8 weeks · 1:1
Foundation
$1,200
Build the three habits and ship a system that runs without us. For first-timers.
- Weekly 1:1 calls
- Custom training block
- Habit + sleep tracking
- WhatsApp access M–F
6 months · 1:1
Practice
$4,800
The flagship. Two strength blocks, one recovery block, one travel block.
- Everything in Foundation
- Quarterly bloodwork review
- Nutrition protocols
- Direct line to coach 7 days
- Optional in-person sessions
12 months · concierge
Retainer
On request
Coach, RD, and physical therapist on call. Quarterly off-sites. Family plans.
- Concierge team
- Quarterly off-sites
- Travel programming
- Family + partner plans
— Questions
What people ask first.
Don't see yours? We answer every assessment within 24 hours, with an actual human who reads what you wrote.
I've started and stopped a hundred times. Will this work?
Probably only if we make it different. Most clients arrive saying exactly this. The shift is having someone notice and adjust the plan before you fall off — not after.
Do I need a gym?
No. We can build around a gym, hotel gym, garage setup, or adjustable dumbbells.
How is this different from a PT or an app?
Apps track. Trainers deliver sessions. We design the operating system around your real week.
I travel constantly. Is that a problem?
No. Travel gets built into the plan instead of treated like failure.
— Start with two minutes
A better year starts with a better Tuesday.
Take the two-minute assessment. We'll build you a free one-week plan and email it to you. No call needed unless you want one.